The Birth of Fashion
Step into the world of Parisian fashion, from the earliest department stores to the rise of iconic designers. This tour leads you through Galeries Lafayette and the surrounding streets where couture, jewelry, and luxury brands transformed how people dressed, shopped, and dreamed. You’ll learn how innovations like price tags and fashion shows redefined style, and discover landmarks tied to Coco Chanel, Louis Vuitton, and Dior. Perfect for fashion lovers, curious travelers, and history enthusiasts alike, this walk reveals how Paris became the center of global fashion culture.
Created by Camille Fournier
Camille Fournier has spent her life surrounded by Parisian style—she grew up steps from the Marais and worked for years in the fashion world before turning to storytelling. Her tours are a blend of fashion history, hidden ateliers, and the kind of street style only locals notice. She’ll take you beyond the clichés to show you how Parisians really dress, shop, and express themselves. If you love design, detail, and a little attitude, you’ll love walking with Camille.
"I had a great time with the tour, loved the pace and the background music. 2 things: please expand your radius of starting point, it is quite specific and if passed, you have to return to rather than another option of jumping to the next stop. And 2, for the ‘birth of fashion tour, maybe you could add an indication at the start that you will need to head into the mall. Everything else was amazing, I’ll be trying out more tours in the near future! " - Yana B.
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What you'll walk and learn about
Galeries Lafayette
Start the tour right outside the beautiful Galeries Lafayette
The Dome
Step inside the breathtaking Dome
Palais Garnier
A fashion show — onstage and off
Cartier
See where and how the birth of wrist watches came to be
Mellerio dits Meller
The oldest jewelry shop in Europe
Place Vendôme
Home to the Ritz — and Coco Chanel
Guerlain
Discover Parisian luxury perfume
Chanel
End this tour at the first Chanel Store
"Really interesting insights into Louis Vuitton's designs and how they transformed fashion! Definately recommend to everyone."
"Really enjoyed exploring the Dome at Galeries Lafayette, the architecture is stunning. Plus, the stories behind the brands were fascinating!"
"The stories behind Cartier and Mellerio were so cool, I learned a lot about Parisian fashion history."
"I enjoyed every moment, especially learning about the history behind the iconic department stores. Amazing layout!"